In compliance with the dispositions established in article 17 and other related articles of the Federal Law for the Protection of Personal Data in Possession of Individuals (Ley Federal de Protección de Datos Personales en Posesión de los Particulares) (the “Law”), Publicidad The Lift, S.A. de C.V. (“The Lift”) with address at Ignacio Esteva N° 50-B, Col. San Miguel Chapultepec, Alcaldía Miguel Hidalgo, C.P. 11850, Mexico City, Mexico, hereby informs you that it is responsible for the legitimate, supervised and informed treatment of your personal data. As responsible for the management of your personal data, The Lift is obliged to comply with the principles of legality, consent, information, quality, purpose, loyalty, proportionality, and responsibility protected by the Law.
As the owner of the personal data, you express your consent with this Privacy Policy by clicking on the “I consent to and accept this Privacy Policy” box that appears at the end of this Privacy Policy and/or by signing this Privacy Policy and/or by using our website. As the holder of the personal data, you expressly authorize The Lift to carry out the collection, access, use, exploitation, disclosure, transfer, disposal and/or storage (hereinafter each and every one of these activities jointly referred to as “processing”) of your personal data and sensitive personal data [as such terms are defined in the Law], obtained through our website www.thelift.mx and/or https://portal.thelift.mx/login and/or e-mails with the ending: @thelift.mx or any other form, request or document used by The Lift.
The processing of your personal data is carried out for the following original and necessary purposes: (i) to provide, sell or purchase the products and/or services that you have requested, request and/or provide to The Lift, as well as to enter into the corresponding agreement(s); (ii) to notify you about new products and/or services that are related to those already contracted; (iii) to notify you about changes in the products and/or services; (iv) to know your health status;
(v) to maintain and safeguard your file and information. Furthermore, the processing of your personal data may also have the following non-necessary purposes: (i) to evaluate the quality of the products and/or services and to comply with the obligations we have acquired with you; (ii) to create tax receipts such as invoices, credit or charge notes; (iii) to send information such as account statements, letters and communications; (iv) to prepare reports that The Lift must render to its parent company, holding companies, subsidiaries, affiliates or under common control of the same group of The Lift (hereinafter jointly referred to as the “Affiliates”), investors and authorities; (v) to prepare processes, approvals, monitoring, evaluations, statistics, projections and audits; (vi) internal identification, statistics and analysis; (vii) providing references; (viii) the completion of any procedure or registration that must be carried out before any government agency; (ix) participation in commercial or marketing activities; invitations to educational, sports, social or cultural events; (x) attention to users, customers and suppliers; (xi) sending advertising; market research; (xii) sending notifications of changes to this policy; and (xiii) for marketing, advertising or commercial prospecting purposes.
For the aforementioned purposes, we may require one or more of the following personal data from you:
– Identification Data
– Contact information.
– Professional data.
– Financial data.
– Sensitive health data.
– Payment information.
– RFC
The processing of personal data will be carried out for as long as it is necessary for The Lift and/or you as the owner of the personal data to fully comply with each and every one of your obligations under the agreement(s) that you may enter into and for the additional time provided for in accordance with the applicable legal provisions. However, in the case of sensitive personal data (as such term is defined in the Law), The Lift will make its best efforts to limit the processing period to the minimum necessary.
In compliance with the purposes set forth in this privacy policy, the personal data provided under any of the aforementioned modalities, will be treated and stored under the strictest security measures that guarantee its confidentiality by The Lift or any of our Affiliates. You are also informed that The Lift has adopted security measures for the protection of your personal data, including measures to prevent the loss, misuse, alteration, unauthorized access or theft of personal data, such as data encryption and key passwords.
As the personal data subject, you consent to the transfer of your data, domestic and international, including the transfer to the United Kingdom, in accordance with this Privacy Policy. The Lift will take the necessary and sufficient measures to ensure that this Privacy Policy is respected at all times by any third parties that receive them. You are also informed that the processing of your personal data will be carried out solely and exclusively by the following persons: The Lift, its partners or shareholders, its directors, managers, employees and agents, its consultants, counterparties to bilateral and multilateral agreements and representatives, as well as its Affiliates, including the partners or shareholders, directors, managers, employees, agents, consultants and representatives of such companies.
As the owner of personal data, you may exercise before the Person Responsible for Personal Data of The Lift the rights of access, rectification, cancellation and opposition (ARCO rights),
established in the Law, which will not be limited except to the extent necessary for The Lift to be able to comply with applicable legal obligations, such as, where appropriate, those established by the Federal Law for the Prevention and Identification of Operations with Resources of Illicit Origin (Ley Federal para la Prevención e Identificación de Operaciones con Recursos de Procedencia Ilícita), as well as its Regulations, among others. In addition, to revoke the consent that you have granted and that is necessary to carry out the processing of your personal data, as well as to request that the use or disclosure of such data be limited, you may contact the Person Responsible for Personal Data of The Lift.
(NAME), PUBLICIDAD THE LIFT, S.A. DE C.V., with adress at Calle Gobernador Ignacio Esteva N° 50-B, Col. San Miguel Chapultepec, Alcaldía Miguel Hidalgo, C.P. 11850, Mexico City, México. e-mail adress: mfernanda@thelift.mx
The request for access, rectification, cancellation or opposition, as well as the revocation of consent, must be made in written form and must contain and be accompanied by the following: (i) the name of the holder and address or other means to communicate the response to his request; (ii) the documents evidencing the identity or, if applicable, the legal representation of the holder; (iii) the clear and precise description of the personal data with respect to which it seeks to exercise any of the aforementioned rights; (iv) any other element or document that facilitates the location of the personal data; (v) if applicable, the modifications to be made and provide the documentation supporting the request.
The Lift will communicate to the holder, within a maximum period of 20 (twenty) business days from the date on which it received the corresponding request duly integrated, the determination adopted, so that, if approved, the same becomes effective within 15 (fifteen) business days following the date on which the response is communicated to the holder. In accordance with the provisions of the Law, the aforementioned terms may be extended only once for an equal period, provided that the circumstances of the case justify it.
The fact that the holder expresses its opposition to the treatment of its personal data will not be a reason for The Lift to deny the products and/or services offered and/or contracted.
This Privacy Policy may be modified by means of a simple written notice that The Lift addresses to the owner of the personal data or by publishing the corresponding modification on our website www.thelift.mx at least 30 (thirty) calendar days prior to the effective date of the modification. In the event that the owner of the personal data does not agree with the modifications, it will have the right of opposition under the terms of the preceding paragraphs. If no opposition is filed during the 30 (thirty) calendar days indicated above or if the opposition is unfounded, the modifications to this Privacy Policy will be considered accepted for all legal purposes. The above procedure will not be necessary when the modifications are contained in a written agreement signed by the holder of the personal data.